[DOWNLOAD] "Persuasion in Advertising" by John O'Shaugnessy & Nicholas O'Shaughnessy # eBook PDF Kindle ePub Free

eBook details

Title: Persuasion in Advertising
Author : John O'Shaugnessy & Nicholas O'Shaughnessy
Release Date : January 20, 2003
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 2553 KB

Description

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers